On Your Flight Today
Dive into the heart of the skies with the "On Your Flight Today" Podcast, where we bring the inflight passenger experience into the spotlight like never before!
Embark on an exhilarating journey through the world of People, Process, and Product, as we unlock the secrets behind the ultimate inflight entertainment and connectivity (IFEC) space. But that's just the beginning—our adventure extends beyond, exploring groundbreaking products, innovations, and trends that are reshaping both commercial and private aircraft interiors and passenger experience.
Brought to you by IFECtiv LLC, this podcast is your all-access pass to exclusive insights, drawing on our hosts' extensive background in enhancing passenger experiences. Each episode is a deep dive into the industry's heartbeat, featuring riveting conversations with an eclectic mix of guests—from CEOs and product wizards to travel gurus, frontline suppliers, and even the travelers themselves, with familiar faces from every corner of the globe.
"On Your Flight Today" isn't just about exploring the now; it's about influencing tomorrow. We're on a mission to spotlight and spark transformative change in accessibility within the inflight experience, tackling the broader challenges of accessible travel head-on.
Whether you're an industry insider, a business aviation or commercial airline professional, a supplier, a student eager to learn, or a passenger with a story to tell, the "On Your Flight Today" Podcast is your platform to discuss, discover, and dive deep into the dynamics of the inflight experience.
On Your Flight Today
S2 Ep 4 - Safety Videos: When Art Obscures Safety
Send a question or message to On Your Flight Today
Delve into the intriguing world of aviation safety videos, focusing particularly on Qantas’s recent release. Our guest, Teri O'Toole, is a veteran Qantas long-haul flight attendant and a barrister at law, currently leading the Flight Attendants' Association of Australia (FAAA). Teri brings a unique perspective, blending her inflight experience with legal expertise to represent 6.5K+ flight attendants in Australia.
The primary discussion revolves around the new Qantas Safety Video launched in January 2024. This video, while cinematically impressive, has sparked a debate over its effectiveness as a safety tool versus its role as a marketing instrument. Despite its high production value and storytelling, it’s criticized for lacking in clear, vital safety information. Teri highlights the omission of crucial instructions like following cabin crew directions in emergencies, a fundamental safety message.
This episode contrasts Qantas's approach with other airlines, such as Japan Airlines. Their safety video, particularly relevant in the wake of a successful evacuation of a JAL A350, has been lauded for its clarity and effectiveness. The contrast lies in the use of animation and direct communication of consequences for not following safety instructions – a sharp deviation from Qantas’s more abstract and visually-driven narrative.
Gain insights into an OYFT-organized focus group, which collected feedback from Australian and US passengers on the Qantas video. The responses varied, with some finding it more of a travel inspiration piece than a safety guide. This feedback aligns with Teri’s observations and the general sentiment among cabin crew – that the video, while aesthetically pleasing, strays from its primary purpose of educating passengers about safety protocols.
Delving deeper, the episode explores the implications of using such videos for brand marketing, raising questions about the balance between engaging passengers and ensuring they understand essential safety procedures. Teri’s unique background in law and aviation adds depth to this analysis, especially when discussing the legal and safety obligations airlines have towards their passengers and crew.
Teri
---------------
This episode of On Your Flight Today is brought to you by IFECtiv, an inflight entertainment and connectivity consulting company. Dedicated to elevating the aviation industry's inflight entertainment products and experiences for airlines and suppliers. Visit www.IFECtiv.aero to learn more!
Thank you for tuning in. Don't forget to subscribe on your favourite podcast platform so you'll never miss an episode. By signing up for our newsletter, you're not only staying in the loop with the latest news, updates and exclusive content, you're also helping us continue to bring you more great content. Your support means everything to us. Sign up today at www.onyourflighttoday.com and thank you for being part of our community.
Disclaimer
The views expressed by guests are their own and don’t necessarily reflect those of On Your Flight Today, its host, IFECtiv LLC, or affiliates. This content is for informational and entertainment purposes only and is not professional advice. On Your Flight Today does not verify guest statements and is not responsible for errors or omissions.
www.onyourflighttoday.com
https://www.linkedin.com/company/onyourflighttoday
