On Your Flight Today
Dive into the heart of the skies with the "On Your Flight Today" Podcast, where we bring the inflight passenger experience into the spotlight like never before!
Embark on an exhilarating journey through the world of People, Process, and Product, as we unlock the secrets behind the ultimate inflight entertainment and connectivity (IFEC) space. But that's just the beginning—our adventure extends beyond, exploring groundbreaking products, innovations, and trends that are reshaping both commercial and private aircraft interiors and passenger experience.
Brought to you by IFECtiv LLC, this podcast is your all-access pass to exclusive insights, drawing on our hosts' extensive background in enhancing passenger experiences. Each episode is a deep dive into the industry's heartbeat, featuring riveting conversations with an eclectic mix of guests—from CEOs and product wizards to travel gurus, frontline suppliers, and even the travelers themselves, with familiar faces from every corner of the globe.
"On Your Flight Today" isn't just about exploring the now; it's about influencing tomorrow. We're on a mission to spotlight and spark transformative change in accessibility within the inflight experience, tackling the broader challenges of accessible travel head-on.
Whether you're an industry insider, a business aviation or commercial airline professional, a supplier, a student eager to learn, or a passenger with a story to tell, the "On Your Flight Today" Podcast is your platform to discuss, discover, and dive deep into the dynamics of the inflight experience.
On Your Flight Today
S2 Ep 3 – Airline Loyalty & Inflight Entertainment: The IAG Story
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As technology continues to advance and the demand for a personalized passenger experience surges, the realms of Airline Loyalty and In-Flight Entertainment and Connectivity (IFEC) are progressively merging. The organizational structure of an airline to support its Loyalty and IFEC lines of business varies by the geographic origin of the airline and the competitive landscape it competes in. Within the International Airlines Group (IAG), the IAG Loyalty business is fundamental in creating the IFEC experience for countless passengers, serving as a technology partner to the IAG group's airlines, that include British Airways, Vueling, Iberia, Aer Lingus, and Level.
On today’s episode, I am joined by Mark Cheyney, IFEC Strategy, Performance and Operations Manager from IAG Loyalty. Mark will share some interesting insights into the strategy and operational dynamics of IAG Connect, the team that functions as the technological backbone, seamlessly integrating IFEC solutions with each of the five airlines under the IAG umbrella. This deep dive will reveal the complexities and challenges of managing technology solutions across diverse airline brands and multiple IFEC suppliers.
We talk about tradeoffs, we weigh up the pros and cons of developing in-house IFEC solutions versus vendor solutions. Mark sheds light on the strategic considerations that go into these decisions, including cost, customization, and control over the end-user experience.
Mark also holds the role of Chair for the Personalization Working Group within the Seamless Air Alliance, where he serves as an expert group leader. As the industry's buzz around personalization of the passenger experience continues to grow, we'll also discuss some of the challenges with personalization, including identifying different passenger personas and navigating stringent privacy laws. As you'll soon discover, personalization is a lot more complex than it appears.
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This episode of On Your Flight Today is brought to you by IFECtiv, an inflight entertainment and connectivity consulting company. Dedicated to elevating the aviation industry's inflight entertainment products and experiences for airlines and suppliers. Visit www.IFECtiv.aero to learn more!
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Disclaimer
The views expressed by guests are their own and don’t necessarily reflect those of On Your Flight Today, its host, IFECtiv LLC, or affiliates. This content is for informational and entertainment purposes only and is not professional advice. On Your Flight Today does not verify guest statements and is not responsible for errors or omissions.
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